Tagged “audits”
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Your Competitor Has 800 Backlinks and You Have Three. Now What?
First, check whether it's 800 links or 800 sources — the two are very different. Then work the gap as a shortlist, not a total you have to match.
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How Do You Know If a Backlink You Earned Is Still Live?
You don't, by default — link rot only shows up once you check. Re-crawl the pages that link to you on a schedule instead of assuming they hold.
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What Does DIY Backlink-Audit Tooling Actually Cost to Run?
More than the sticker price of a paid tool suggests, once you count the crawl infrastructure, storage, and upkeep a real link index requires.
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Why Do Competitor Backlink Reports Go Stale So Fast?
A competitor report is a snapshot, not a subscription. New links keep landing after you pull it, so treat every report as dated the day you ran it.
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What an Unnatural Links Manual Action Actually Is
A manual action is a human penalty recorded in Search Console. If that report is empty you don't have one — and most sites never will. Here's the process.
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When (and When Not) to Use Google's Disavow Tool
Most sites should never touch the disavow tool. Here's when it actually helps, when it quietly hurts, and how to submit a disavow file correctly.
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How to Audit Your Backlink Profile for Toxic Links
A practical backlink audit: pull links from Search Console and SEO tools, spot genuinely toxic patterns, and decide what (if anything) to do about them.