Tagged “how-to”
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How Do You Know If a Backlink You Earned Is Still Live?
You don't, by default — link rot only shows up once you check. Re-crawl the pages that link to you on a schedule instead of assuming they hold.
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How Do You Find Good Backlink Opportunities?
Search for pages already relevant to your topic that list, review, or link to things like yours — resource pages, roundups, and broken links you can replace.
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Is It Worth Building Your Own Link-Prospecting Tool?
Only if you're running searches at real volume across many niches. Below that, manual search-operator prospecting is faster to start and costs nothing.
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Why Do Competitor Backlink Reports Go Stale So Fast?
A competitor report is a snapshot, not a subscription. New links keep landing after you pull it, so treat every report as dated the day you ran it.
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How Do You Track Where a PR Story Got Picked Up?
Search a distinctive phrase from the story, not your brand name, over the days after it runs — and count original coverage separately from wire copies.
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How Do You Find Unlinked Mentions of Your Brand?
Search your own name and subtract your own domain, on a repeating schedule, across both the web index and the news index. Nobody notifies you.
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How to Update a Page People Have Already Cited
Rewriting a cited page can quietly invalidate someone else's citation. How to keep it current without breaking the reason it was linked.
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Make Your Page Easy to Cite
Writers cite what they can attribute confidently: a clear date, a named author, a stable URL, headings they can point at.
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How to Audit Your Backlink Profile for Toxic Links
A practical backlink audit: pull links from Search Console and SEO tools, spot genuinely toxic patterns, and decide what (if anything) to do about them.
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How to Earn Backlinks Without Buying Them
Durable link building without payments or schemes: create citable assets, do honest outreach, reclaim mentions, and let links compound over time.
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The Worked Example Nobody Wants to Redo
Show the whole calculation, with assumptions and edge cases. People cite the page that saved them from doing the work again.
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Templates and Checklists People Reuse
A template saves someone an hour, so they pass it on. How to build one that gets credited instead of quietly copied.
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Publish the Methodology, Not Just the Number
A finding without a method is a rumour. Documenting how you measured is what makes a data page safe for other people to cite.
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The Original Data You Already Have
You probably sit on numbers nobody else can publish. How to find them, check them, and turn them into a page other sites will cite.
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Writing Claims People Can Quote
A citable page usually contains one liftable sentence. How to write claims that survive being pulled out and pasted into someone else's page.